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SlingStudio at USTA’s FED CUP events

Our product team had all the fun as they hit the road to beautiful Ashville, North Carolina, for FED CUP . The team got to hang out with Qianna Smith-Bruneteau’s talented team at USTA. Smith-Brunetau, The Director of Social Media & Strategy with USTA, explained the importance of FED CUP to our team – “Tennis Players have two opportunities to play for their country, and it’s FED CUP and the Olympics which makes this event so special.” USTA live streamed simultaneously across Facebook Live, Periscope, and YouTube generating over 594k video views in real-time. The USTA team setup a multi-camera live streaming operation which allowed them to show different vantage points, truly speaking to one of our favorite phrases – Every angle matters. Fans across the world got to experience behind the scenes action, including practice matches with their favorite players: #multicameramagic!

And, YES, our lucky product team did get to see tennis fans’ favorite sisters and other tennis royalty during their time at FED CUP.

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